One Sentence: The funniest documentary I have ever seen.
Release Date: 22-Apr-2011
I hear you and I agree, the idea of a documentary about marketing and production placement, paid for by the marketing and product placement that it is making the documentary about sounds like a very boring paradox that will put you to sleep all while blowing up the universe in some weird unexciting anti-big bang, but it really is a lot better than that. Pom Wonderful Presents The Greatest Movie Ever Sold is actually a wonderfully perfect performance piece and look into the back alley world of marketing and product placement. A movie that I don’t think could have succeeded without Morgan Spurlock.
Morgan Spurlock, new documentary movie maker delivers everything that makes this movie not only watchable, but one of the funniest movies I have seen this year, all while dealing with dry boring marketing employees from various companies from around America. A lifted veil can be a bit less exciting and this movie could have been a total snoozer, but thanks to wonderfully candid shots, and an amazing balance of good editing, comedy, and timing, this movie delivers a message all while making you laugh through most of the movie. There were a few bits in the middle where it got a little serious but this is a documentary, and a few minutes where you are getting into the meat of the story doesn’t detract from this great doc. The credit has to go to Morgan Spurlock and his willingness to do what it takes to get the story, to show it how he wants and while selling out, delivering something that is beneficial to both the audience and his sponsors. Not something that most of us would say is easy to do.
I don’t know if I have ever had more fun watching a documentary. If you like documentaries then I would pay for this movie this weekend in the theater. It is as entertaining as fiction and you learn some things in the process. It’s a win for everyone. It is easily a rental as well, but this one gets a high see it in theater rating because you are going to want to talk about this one with your friends who just saw it.