One Sentence: This is a made for IMAX movie.
Release Date: 08-Apr-2011
I have been invited to IMAX movies for press before. I think I saw The Dark Knight there, and at least one more movie, but never have I been invited to an IMAX movie screening. What I mean by that is a movie that is only released in IMAX theaters and is only 40 minutes long. I am really confused by this push by IMAX films to market this as a normal movie. I was very surprised by the length of this movie and a bit confused.
Born To Be Wild is the first release shot on 4k IMAX cameras, in 3-D and visually it is amazing. The images are powerful, amazing and really put you there with the animals. It is a wonderful visual experience. I would think this movie would be perfect for people with kids who enjoy animals. It is a gentle, sweet movie, with no conflict or peril.
It is also 40 minutes long and has two parallel stories, so you can guess that the stories are not that in depth. I really felt like I was just getting really into the movie and the story lines when the movie ended. I was like, that is it? Where is the rest of the movie. I didn’t know it was going to be that short of a movie. I don’t know if the length is worth the cost of going to see an IMAX movie, but then I guess all IMAX movies that are not studio releases are this long already. So I would say it is a great addition to the IMAX catalog, but I don’t know if I would go out of the way to go see this at an IMAX unless you are taking kids or are already going to the IMAX for another reason.